Change starts by making smarter purchasing decisions.

No time to do the research? Not sure who to trust? Overwhelmed by the issues? We've been there - which is why we're building Hilde.

We'll help you quickly find safer, more sustainable brands & products for your home - vetted by experts (and parents) you can trust.

But this shouldn't be all on you.

Transforming the entire lifecycle of our products requires action beyond any single consumer.
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That's why we'll be making it easier for you to take action on issues in ways that really move the needle when it comes to changing companies and our laws.